Advertising and Promotion



Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas (Revised and Expanded ed of 2n... 15 March 2006

Richard Bayan  McGraw-Hill Education - Europe
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pe... 1 February 2001

Margaret Mark Carol S. Pearson  McGraw-Hill Education - Europe
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A Technique for Producing Ideas (New edition) by James Webb Young, 9780071410946 1 March 2003

James Webb Young  McGraw-Hill Education - Europe
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2nd Revised edition) by Adam Morgan, 9... 3 March 2009

Adam Morgan  John Wiley and Sons Ltd
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The PR Masterclass: How to Develop a Public Relations Strategy That Works by Alex Singleton, 9781118756232 3 January 2014

Alex Singleton  John Wiley & Sons Inc
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Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors by Mart... 9 November 2012

Martin Treu  Johns Hopkins University Press
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Adcult USA: The Triumph of Advertising in American Culture by James B. Twitchell, 9780231103244 5 January 1996

James B. Twitchell  Columbia University Press
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Advertising and a Democratic Press by C. Edwin Baker, 9780691604930 1 July 2014

C. Edwin Baker  Princeton University Press
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Advertising and Society: An Introduction (2nd Revised edition) by Carol J. Pardun, 9780470673096 30 August 2013

Carol J. Pardun  John Wiley and Sons Ltd
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Advertising For Dummies (2nd Revised edition) by Gary R. Dahl, 9780470045831 12 January 2007

Gary R. Dahl  John Wiley and Sons Ltd
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Audience Economics: Media Institutions and the Audience Marketplace by Philip M. Napoli, 9780231126533 4 September 2003

Philip M. Napoli  Columbia University Press
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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force by Rob Fuggetta, 9781118336038 17 August 2012

Rob Fuggetta  John Wiley & Sons Inc
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Brand New China: Advertising, Media, and Commercial Culture by Jing Wang, 9780674047082 23 March 2010

Jing Wang  Harvard University Press
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Breaking Up America: Advertisers and the New Media World (New edition) by Joseph Turow, 9780226817507 

Joseph Turow  The University of Chicago Press
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Buying and Selling Volatility by K.B. Connolly, 9780471968849 24 April 1997

K.B. Connolly  John Wiley and Sons Ltd
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Casting for Big Ideas: A New Manifesto for Agency Managers by Andrew Jaffe, 9780471309543 4 July 2003

Andrew Jaffe  John Wiley and Sons Ltd
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Celebrity Sells by Hamish Pringle, 9780470868508 26 March 2004

Hamish Pringle  John Wiley and Sons Ltd
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