Advertising and Promotion



The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pe... 1 February 2001

Margaret Mark Carol S. Pearson  McGraw-Hill Education - Europe
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2nd Revised edition) by Adam Morgan, 9... 3 March 2009

Adam Morgan  John Wiley and Sons Ltd
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The PR Masterclass: How to Develop a Public Relations Strategy That Works by Alex Singleton, 9781118756232 3 January 2014

Alex Singleton  John Wiley & Sons Inc
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Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors by Mart... 9 November 2012

Martin Treu  Johns Hopkins University Press
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Sign Painters by Faythe Levine, 9781616890834 1 October 2012

Faythe Levine  Princeton Architectural Press
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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers, 9780823253715 1 December 2013

Cynthia B. Meyers  Fordham University Press
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Adcult USA: The Triumph of Advertising in American Culture by James B. Twitchell, 9780231103244 5 January 1996

James B. Twitchell  Columbia University Press
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Advertising and a Democratic Press by C. Edwin Baker, 9780691604930 1 July 2014

C. Edwin Baker  Princeton University Press
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Advertising and Society: An Introduction (2nd Revised edition) by Carol J. Pardun, 9780470673096 30 August 2013

Carol J. Pardun  John Wiley and Sons Ltd
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Advertising is Dead: Long Live Advertising! by Tom Himpe, Will Collin, 9780500286876 1 August 2007

Tom Himpe Will Collin  Thames & Hudson Ltd
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Advertising: Concept and Copy (3rd Revised edition) by George Felton, 9780393733860 6 September 2013

George Felton  WW Norton & Co
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Architect's Essentials of Marketing by David Koren, 9780471463641 5 October 2004

David Koren  John Wiley and Sons Ltd
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Audience Economics: Media Institutions and the Audience Marketplace by Philip M. Napoli, 9780231126533 4 September 2003

Philip M. Napoli  Columbia University Press
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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force by Rob Fuggetta, 9781118336038 17 August 2012

Rob Fuggetta  John Wiley & Sons Inc
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