Consumer Behavior



Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace by Grant David McCracken, 9780253347596 16 August 2006

Grant David McCracken  Indiana University Press
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Addicted Customers by John I Todor, 9781934198315 

 
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Adobe Analytics For Dummies by Liana Evans, 9781119446088 

 
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Body of Truth: Leveraging What Consumers Can't or Won't Say by Dan Hill, 9780471444398 18 August 2003

Dan Hill  John Wiley and Sons Ltd
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Case Studies in Consumer Behaviour by Gerrit Antonides, W.F.Van Raaij, 9780471987819 28 April 1999

Gerrit Antonides W.F.Van Raaij  John Wiley and Sons Ltd
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Consistency, Choice, and Rationality by Walter Bossert, Kotaro Suzumura, 9780674052994 5 October 2010

Walter Bossert Kotaro Suzumura  Harvard University Press
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Consumer Behaviour (2nd Revised edition) by Martin Evans, Gordon Foxall, Ahmad Jamal, 9780470994658 31 March 2009

Martin Evans Gordon Foxall Ahmad Jamal  John Wiley and Sons Ltd
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Consumer Behaviour: A European Perspective by Gerrit Antonides, W.F.Van Raaij, 9780471975137 29 April 1998

Gerrit Antonides W.F.Van Raaij  John Wiley and Sons Ltd
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Consumer Culture and Modernity by Don Slater, 9780745603049 10 January 1998

Don Slater  Polity Press
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Consumers and Services by Mark Gabbott, Gillian Hogg, 9780471957973 19 May 1998

Mark Gabbott Gillian Hogg  John Wiley and Sons Ltd
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Consumers and Services by Mark Gabbott, Gillian Hogg, 9780471962694 19 May 1998

Mark Gabbott Gillian Hogg  John Wiley and Sons Ltd
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Consumption in China: How China's New Consumer Ideology is Shaping the Nation by LiAnne Yu, 9780745669700 23 May 2014

LiAnne Yu  Polity Press
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Consumption in China: How China's New Consumer Ideology is Shaping the Nation by LiAnne Yu, 9780745669717 23 May 2014

LiAnne Yu  Polity Press
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Customer Capitalism by Sandra Vandermerwe, 9781861563071 30 September 2001

Sandra Vandermerwe  John Wiley and Sons Ltd
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Free Innovation by Eric Von Hippel, 9780262035217 

 
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Global Consumer Behavior by Chantal Ammi, 9781905209637 10 February 2007

Chantal Ammi  ISTE Ltd
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls, 9780470060360 26 January 2007

Mark Earls  John Wiley and Sons Ltd
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Innovating Analytics: Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Resul... 5 November 2013

Larry Freed  John Wiley & Sons Inc
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