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Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (2nd Revised ... 4 August 2005

Marty Neumeier  Pearson Education (US)
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pe... 1 February 2001

Margaret Mark Carol S. Pearson  McGraw-Hill Education - Europe
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (3rd Revised edition) by Mike Moran... 9 December 2014

Mike Moran Bill Hunt  Pearson Education (US)
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A Technique for Producing Ideas (New edition) by James Webb Young, 9780071410946 1 March 2003

James Webb Young  McGraw-Hill Education - Europe
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Wally Olins: The Brand Handbook by Wally Olins, 9780500514085 2 June 2008

Wally Olins  Thames & Hudson Ltd
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2nd Revised edition) by Adam Morgan, 9... 3 March 2009

Adam Morgan  John Wiley and Sons Ltd
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101 Marketing Strategies for Accounting, Law, Cons Ulting and Professional Services Firms by Troy Waugh, 97804716511... 11 May 2004

Troy Waugh  John Wiley and Sons Ltd
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms by Troy Waugh, 97811190903... 3 July 2015

Troy Waugh  John Wiley & Sons Inc
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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius by Jack Trout, 9780471236085 22 November 2002

Jack Trout  John Wiley and Sons Ltd
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A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon, Merry Baskin, 9780470517918 26 October 2007

Judie Lannon Merry Baskin  John Wiley and Sons Ltd
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A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski, 9780691153391 24 June 2014

Mikolaj Jan Piskorski  Princeton University Press
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Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri, 9780470165065 25 April 2008

David Vinjamuri  John Wiley and Sons Ltd
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Account Based Marketing For Dummies by Sangram Vajre, Wiley, 9781119224853 27 May 2016

Sangram Vajre Wiley  John Wiley & Sons Inc
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Advanced Brand Management: Managing Brands in a Changing World (2nd Revised edition) by Paul Temporal, 9780470824498 19 February 2010

Paul Temporal  John Wiley and Sons Ltd
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Advanced Marketing Research by Richard Bagozzi, 9781557865496 3 June 1994

Richard Bagozzi  John Wiley and Sons Ltd
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Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims, 9780470871591 7 May 2004

Michael Sims  John Wiley and Sons Ltd
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All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results by Jay H. Heyman, 978047023... 6 June 2008

Jay H. Heyman  John Wiley and Sons Ltd
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Analytics and Dynamic Customer Strategy: Big Profits from Big Data by John F. Tanner, 9781118905739 20 June 2014

John F. Tanner  John Wiley & Sons Inc
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