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Decoded: The Science Behind Why We Buy by Phil Barden, 9781118345603 1 February 2013

Phil Barden  John Wiley & Sons Inc
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (2nd Revised ... 4 August 2005

Marty Neumeier  Pearson Education (US)
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pe... 1 February 2001

Margaret Mark Carol S. Pearson  McGraw-Hill Education - Europe
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (3rd Revised edition) by Mike Moran... 9 December 2014

Mike Moran Bill Hunt  Pearson Education (US)
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Wally Olins: The Brand Handbook by Wally Olins, 9780500514085 2 June 2008

Wally Olins  Thames & Hudson Ltd
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2nd Revised edition) by Adam Morgan, 9... 3 March 2009

Adam Morgan  John Wiley and Sons Ltd
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100 Great Branding Ideas by Sarah McCartney, 9789814351218 15 December 2011

Sarah McCartney  Marshall Cavendish International (Asia) Pte Ltd
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100 Great Innovation Ideas by Howard Wright, 9789814351225 12 December 2011

Howard Wright  Marshall Cavendish International (Asia) Pte Ltd
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100 Great Marketing Ideas by Jim Blythe, 9780462099422 28 November 2009

Jim Blythe  Marshall Cavendish
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101 Marketing Strategies for Accounting, Law, Cons Ulting and Professional Services Firms by Troy Waugh, 97804716511... 11 May 2004

Troy Waugh  John Wiley and Sons Ltd
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms by Troy Waugh, 97811190903... 3 July 2015

Troy Waugh  John Wiley & Sons Inc
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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius by Jack Trout, 9780471236085 22 November 2002

Jack Trout  John Wiley and Sons Ltd
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A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon, Merry Baskin, 9780470517918 26 October 2007

Judie Lannon Merry Baskin  John Wiley and Sons Ltd
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A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski, 9780691153391 24 June 2014

Mikolaj Jan Piskorski  Princeton University Press
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Account Based Marketing For Dummies by Sangram Vajre, Wiley, 9781119224853 27 May 2016

Sangram Vajre Wiley  John Wiley & Sons Inc
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Advanced Brand Management: Managing Brands in a Changing World (2nd Revised edition) by Paul Temporal, 9780470824498 19 February 2010

Paul Temporal  John Wiley and Sons Ltd
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Advanced Marketing Research by Richard Bagozzi, 9781557865496 3 June 1994

Richard Bagozzi  John Wiley and Sons Ltd
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Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims, 9780470871591 7 May 2004

Michael Sims  John Wiley and Sons Ltd
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