Advertising and Promotion


Show:
Sort By:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pearson, 9780071364157 -40%
Positioning: The Battle for Your Mind (2nd) by Al Ries, Jack Trout, Jack Trout, 9780071373586 -40%

Positioning: The Battle for Your Mind (2nd) by Al Ries, Jack Trout, Jack Trout, 9780071373586

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Posi..

£15.99 £9.66

A Technique for Producing Ideas (New edition) by James Webb Young, 9780071410946 -35%

A Technique for Producing Ideas (New edition) by James Webb Young, 9780071410946

This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or ..

£7.99 £5.23

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2nd Revised edition) by Adam Morgan, 9780470238271 -35%

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2nd Revised edition) by Adam Morgan, 9780470238271

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revis..

£27.99 £18.22

The PR Masterclass: How to Develop a Public Relations Strategy That Works by Alex Singleton, 9781118756232 -34%

The PR Masterclass: How to Develop a Public Relations Strategy That Works by Alex Singleton, 9781118756232

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, w..

£16.99 £11.14

Sign Painters by Faythe Levine, 9781616890834 -38%

Sign Painters by Faythe Levine, 9781616890834

Sign Painters is about the people, practices and art of sign painting and hand lettering. The book i..

£15.99 £9.99

My Life in Advertising and Scientific Advertising by Claude C. Hopkins, 9780844231013 -35%

My Life in Advertising and Scientific Advertising by Claude C. Hopkins, 9780844231013

Gain a lifetime of experience from the inventor of test marketing and coupon sampling - Claude C. Ho..

£12.99 £8.45

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers, 9780823253715 -14%

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers, 9780823253715

The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular comme..

£28.99 £24.91

Adcult USA: The Triumph of Advertising in American Culture by James B. Twitchell, 9780231103244 -17%

Adcult USA: The Triumph of Advertising in American Culture by James B. Twitchell, 9780231103244

-- Philadelphia InquirerPublisher reviews Twitchell is the beaming Koresh of Adcult... Often..

£74.95 £62.07

Advertising (4th Revised edition) by Frank Jefkins, Daniel Yadin, Daniel Yadin, 9780273634355 -17%

Advertising (4th Revised edition) by Frank Jefkins, Daniel Yadin, Daniel Yadin, 9780273634355

This best-selling book looks at the structure and organisation of the industry, how campaigns are co..

£54.99 £45.66

Advertising and a Democratic Press by C. Edwin Baker, 9780691604930 -15%

Advertising and a Democratic Press by C. Edwin Baker, 9780691604930

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow o..

£26.95 £22.96

Advertising and New Media by Christina Spurgeon, 9780415430340 -21%

Advertising and New Media by Christina Spurgeon, 9780415430340

This comprehensive introduction explores the evolving relationship between new media, advertising an..

£80.00 £63.46

Advertising and Society: An Introduction (2nd Revised edition) by Carol J. Pardun, 9780470673096 -17%

Advertising and Society: An Introduction (2nd Revised edition) by Carol J. Pardun, 9780470673096

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertis..

£35.50 £29.30

Advertising at War: Business, Consumers, and Government in the 1940s by Inger L. Stole, 9780252078651 -13%

Advertising at War: Business, Consumers, and Government in the 1940s by Inger L. Stole, 9780252078651

Advertising at War challenges the notion that advertising disappeared as a political issue in the Un..

£25.99 £22.52

Advertising by Andy Tibbs, 9780415544689 -21%

Advertising by Andy Tibbs, 9780415544689

'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advert..

£100.00 £79.30

Advertising by Design: Generating and Designing Creative Ideas Across Media by Robin Landa, 9781118971055 -19%

Advertising by Design: Generating and Designing Creative Ideas Across Media by Robin Landa, 9781118971055

A real-world introduction to advertising design in today's industry Advertising by Design is the mos..

£57.50 £46.35

Advertising by Iain MacRury, 9780415577113 -9%

Advertising by Iain MacRury, 9780415577113

Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidiscipl..

£790.00 £722.41

Advertising Campaign Strategy: A Guide to Marketing Communication Plans (4th Revised edition) by Donald Parente, 9780324322712 -10%

Advertising Campaign Strategy: A Guide to Marketing Communication Plans (4th Revised edition) by Donald Parente, 9780324322712

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRAT..

£42.99 £38.53

Advertising For Dummies (2nd Revised edition) by Gary R. Dahl, 9780470045831 -37%

Advertising For Dummies (2nd Revised edition) by Gary R. Dahl, 9780470045831

So, you need to create an advertising campaign that brings in more customers, adds more dollars to y..

£14.99 £9.47

Advertising is Dead: Long Live Advertising! by Tom Himpe, Will Collin, 9780500286876 -36%

Advertising is Dead: Long Live Advertising! by Tom Himpe, Will Collin, 9780500286876

As conventional advertising channels become blocked, brands are beginning to renounce routine practi..

£19.95 £12.73