Logo Design Love: A Guide to Creating Iconic Brand Identities (2nd Annotated and Expanded Edition) by David Airey, 9780321985200

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Author:
    Pearson
  • Publisher: Pearson
  • Condition: New
  • ISBN 9780321985200
  • Availability: In Stock

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: * Best practices for extending a logo into a complete brand identity system* Why one logo is more effective than another* How to create your own iconic designs* What sets some designers above the rest*31 practical design tips for creating logos that last

About the author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.


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Free Shipping is available on all orders by Royal Mail 2nd Class or similar. Free Shipping only available to UK orders only. Only one shipping address per order is allowable. Shipping to countries outside the UK is available at additional charge and fees. Please contact us for a quote. Next Day express delivery is available for selected stock items only. An additional £7.99 charge applies and will be added to basket. These items are fully trackable. All items in stock at our main warehouse ordered before 2.30pm are normally sent out the same working day. Deliveries by Royal Mail or similar normally take between 3-5 working days. Please allow up to 14 days in busy periods.

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All about Book-Axis.com

Free UK Shipping
  • Free UK delivery for all orders
  • International / expedited options available
Email & Phone Support
  • Contact us via website
  • Call us (+44) 121 608 3950
  • (Telephone ordering unavailable for orders under £350)
B2B orders are our speciality
  • Orders from one to 10,000 books catered for
  • Specialist sales expertise
We accept these payment methods